Part 1
These videos were produced for SAAS Integrator to use at Retailfest 2024. They were meant to be promotional only, however the client wanted a certain amount of explainer in there as well. I made 2 versions. V1 is the director's cut, with a more human element. V2 is almost all animated. I also did a V2 with subtitles for the stand, where the audio would be harder to hear.
I modified the scripts throughout the revisions to suit, and ultimately did the voice-over myself. I'm no pro at voice-overs (at least at the time of making this one) but it is a part that I love doing, and I think I made it work.
The client pointed me to all of the previous design work and, after I got acquainted with the brand, I was able to create assets to animate for the video.
Part 2
Because I'm a designer that doesn't niche down, I was able to help the client get a 'stand-out' display at Retailfest 2024 (when their regular designer came down with the flu and bailed). I designed every panel to spec, making sure visibility was good throughout, no matter where you stood, adding interest and engagement. I specifically made the desk front different to contrast the backdrop of blue, adding their dynamic colours and simplifying it so that it complimented the ensemble rather than add chaos.
The candy bar wrappers were another promotional item and a chance to add sophistication. Anyone can slap a logo on a piece of paper. Having it interact with you in a dynamic and playful way adds impact and visual pleasure. The Golden Ticket inside (รก la Willy Wonka, which came with the package) needed to be much simpler due to the boldness of the gold paper and black-only print, and yet still needed to add to that specialness of a winning ticket.
The event was a success, both the video and the stand pulling in big leads. All of the work was a collaboration with me the CEO, Head of Sales, Marketing Director, and me in a very tight turnaround period.
